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Maintaining staff motivation during change is a common challenge in implementing business process re-engineering because significant changes can create uncertainty and anxiety among employees. When organizations undergo major transformations, such as restructuring processes or adopting new technologies, staff may feel threatened by potential job loss or changes in their roles. It's crucial for leaders to communicate the benefits of the changes clearly and involve employees in the process to foster a sense of ownership and reduce resistance.

Addressing concerns, providing support, and recognizing contributions can help maintain morale and motivation during these transitions. Keeping employees engaged is essential to ensuring that the re-engineering efforts are successful as they often directly impact the workflows and execution of the new processes.