What aspect of organizational performance does change management directly address?

Change management primarily focuses on transitioning between different states effectively within an organization. This approach encompasses the structured process of managing changes in an organization's processes, systems, or culture to minimize disruption and enhance adoption among employees. By effectively guiding an organization through change, whether adopting new technologies, restructuring teams, or shifting strategic direction, change management ensures that the transition is as smooth as possible, mitigating resistance and fostering acceptance.

In the context of other options, while cost reduction can be a potential outcome of effective change management, it is not a primary focus. Similarly, enhancing teamwork is important but is more of a by-product rather than the core goal of change management. Lastly, strategizing marketing efforts may involve changes, but it doesn’t capture the essence of what change management addresses as a standalone area of practice. Ultimately, the core of change management is about helping organizations navigate and adapt to change successfully.