Which term describes a comprehensive analysis of a company's performance?

The term that best describes a comprehensive analysis of a company's performance is SWOT Analysis. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning tool used to identify and understand the internal and external factors that can impact a company's success.

In conducting a SWOT Analysis, organizations evaluate their strengths—what they do well—against their weaknesses, which are areas that need improvement. Additionally, they assess opportunities available in the market or industry, as well as potential threats that could hinder their progress. This holistic view allows companies to make informed decisions and develop strategies for growth and sustainability.

Comparatively, while Organizational Assessment involves reviewing various aspects of a business, it may not provide as in-depth a strategic analysis as a SWOT does. Benchmarking focuses on measuring a company's processes and performance against best practices or competitors, often without highlighting internal weaknesses or strengths. Process Mapping details the steps involved in a specific process but does not encompass an overall performance analysis of the organization. Each of these terms has its own importance, but when it comes to a detailed and comprehensive evaluation of a company's overall performance, SWOT Analysis is the most encompassing and strategic choice.